
MEET VIENNA
MAPLE AVE RESTAURANT
RESTAURATEURS:
Just in the middle of Vienna, across the street from a strip mall sits a beautiful little retro building with a slanted glass visage and a big sign that reads maple ave restaurant. And inside you can find the owners, Juste and Ricardo, hard at work coming up with new ideas to please the palates of their 'Viennese' customers. Their European flair comes from their respective backgrounds, but more than that, it comes from how they grew up cooking and eating. So their choices for ingredients are not so much influenced by culture, as much as they are just personal decisions about what inspired food means to them.
They are certainly on a journey of discovery, as they find specific dishes that really resonate with their customers, like their Pork Confiet Steak. Wanna know more about it?
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Let's meet Juste and Ricardo.
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Read more...

Take a minute to introduce yourselves.
I’m Ricardo, I’m the Co-owner and General Manager. I’m from Argentina. I moved to the U.S. in about 2010. I lived in San Francisco for 2 years. And then I moved to the D.C./Northern Virginia area after that. I had been working here at Maple Ave first as a server in 2010. I started working here before the first anniversary.
My first job in a restaurant was as a busboy in San Francisco and English was difficult because as an immigrant you have to adapt to any kind of job. And of course, there’s a language barrier at the beginning – and now its just my accent. I think I speak English really well – but I still have a pretty heavy accent. And some people think I’m French, or Spanish – but Argentina obviously has a tight connection with Spain. But we also have a very strong Italian influence as well – how we talk and the words we use. When I first moved here, so many people asked where I’m from - I’d get lots of guesses like Serbia, North Africa, Spain, France, Italy – but lots of South American countries like Uruguay, Brazil, and Argentina have connected histories and therefore connected cultures due to geographic proximity.
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Ricardo, do you live in Vienna?
Even though we don’t, we feel like we do because we spend so much time here. We used to live in Springfield and now we live in Reston. Now my schedule is very tight. I’m usually here at the restaurant 12 hours a day, 6 days a week. So for all intents and purposes I live in Vienna – because most of my time is spent here. And all the people we know live in Vienna. Even though you may not sleep in Vienna, we’re still part of the community.
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Ricardo, what is your icebreaker for new customers coming in the door - how do you initiate conversation?
I’m very observant. So usually as soon as someone introduces themselves you can tell how to interact with them. Then usually everything is very natural. So our customer base is 60-70% regulars. I’m not the best at remembering names, and it feels impossible, but I can remember customers who came in two years ago and exactly where they sat in the restaurant, what you had for a meal, or if you enjoyed something. I’m really good at remembering those details. I usually don’t mention this talent to customers because I don’t want people to feel weird about it – but its good for the business. Because I can remember these details about people. Also, if they’re a repeat customer and they like to talk, then I’ll remember that they have a wife and kids.
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So you’re co-owners together, and Ricardo you’ve introduced yourself, Juste, tell us a little bit about yourself – where you’re from etc?
I’m Chef Owner Juste, I’m originally from Lithuania. I came to the U.S. in the mid 2000’s and started working at Maple Ave in 2012. I didn’t have any experience in cooking at that time. I grew up cooking a little bit at home, and that’s just how it was – there was no variety in food growing up and no international food. There were cafeterias, and later Lithuania started exploding, but when I grew up there wasn’t much variety. So my experience in international cooking is all from my time here in the U.S. So I started as an intern here at Maple Ave and then I worked my way up to Souz Chef, and then in 2015 Ricardo and I bought it. And I still feel like I barely have experience in cooking, but looking back it’s already been 8 years. I don’t have a traditional education in cooking.
This is an obvious question - do you love to cook?
Juste: I love to eat. And I think some cooks forget to cook for themselves at home because maybe they get sick of it - the smell, the clothes, and the environment. So they might punish themselves at the end and eat a pizza from a fast food joint. And if I did that, I don’t know if I’d continue doing this because I feel like I deserve a good meal too. So that’s what I mean when I say I love to eat. And I think that’s been a pivotal moment for us – because when we come home late at night we have a meal and a glass of wine and have the experience at home that we’re providing for our customers.
Ricardo: My dad recently asked me if I’m getting enough sleep, and usually we don’t close the shop until 2am. And I usually go to the gym at night, and then I come back at midnight sometimes to our 2 dogs. And Juste and I enjoy dinner. I have a glass of wine at night.
Juste: He gets grumpy if he doesn’t.
Ricardo: We don’t have much time because we’re working so much. And Juste and I just unwind after a long day and have a cocktail and a glass of wine.
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Who does the cooking at home?
Juste: I do! Ricardo does the dishes.
Ricardo: She’s very particular in the kitchen, she’s really good and she’s very fast. We try to keep it clean for dividing up the labor.
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So you guys are both coming from 2 very different parts of the world, and you guys are learning about each other, does that influence anything here in the restaurant?
Juste: Strangely, I think Lithuania and Argentina have similarities in their cultures - not necessarily in religious or political views – but Ricardo and I both share the value of frugality. For me that comes from being in a repressed society where you don’t have an opportunity or resources available to you so you make the best of what you have. And for Ricardo its similar because your government was flipping every few years, and there wasn’t much stability.
Ricardo: Yes, we’d often have a “crisis” every 10 years. If you’re from the U.S. it seems abnormal – but that’s just normal because that’s just the way it is. And Juste would come down with me and there are still kids playing outside and people are still living.
Juste: I think the difference though is that Lithuanians are more “grumpy”. So Argentinians are more outgoing and more about family and extended family – the generational living all under one roof. But I grew up very secluded in an apartment complex. I knew my neighbors though. But when I went with him down to Argentina, the whole family is surrounding me kissing my cheeks – a whole horde of people. For me it was kind of different.
Ricardo: For Argentinians family isn’t just your mom and dad and sisters or brothers, it could be someone who lives next door – we might still call him uncle, or my dad’s cousins cousins cousin. He’s just an uncle.
Juste: I consider myself American at this point though. So even though I have my Lithuanian heritage, I consider myself American. But I think Ricardo still holds his heritage and culture a little closer. But I think maybe he’s past that point because Argentina isn’t home anymore. The name could be changed, but it still doesn’t change the background and who you actually are.
Ricardo: And if I do go back, they’re going to say “hey you’re a foreigner”. I’m basically changed now. I still have the memories, but I’ve changed. And we live our lives here.
Juste: But the lifestyle here has become a part of us.
What was the concept for the restaurant before you took it over in 2015, and has it changed at all since then?
Juste: Then and now we’ve both had the same philosophy of quality, and sourcing the ingredients properly and paying a lot attention to that. But what changed is the influence of the food – and of course, as a cook, my background has been reflected in the menu. So before it was more American-Asian. There were a lot of Asian ingredients, and the head chef and the chef de cuisne were both aisian – Chinese American and from Myanmar. Now what we do – I’m European, and Ricardo has a lot of influence from Europe as well because Argentinian food has a lot of Italian and obviously Spanish influences. So we’ve melded more of that into the menu. And we don’t call it fusion – its just my life. Its just the way I know food, and I use ingredients the way I see it fit, and I don’t really think about it in terms of why, or how it will look, or if its going to be gimmicky. Usually the idea of fusion is associated with food experimentation that loses certain fundamentals of cooking with specific ingredients. But for us, our method is seeing a purpose for the ingredients we’re using and for us its heavily influenced by European flavors and techniques.
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How do you tie that idea to the fundamentals of cooking – and how do you decide to veer off course from those traditions?
Ricardo: Our rule is to break the rules.
Juste: But its not intentionally breaking rules for no reason. I just do what seems to make sense to me during my creative process. I have a vision for something, and sometimes it just comes to me. I know a specific ingredient from another dish, and I’ll try it in something new as an idea or an experiment. So my process is very experimental. And Gnocchi for example is a traditional Italian dish that we’ve experimented with.
Ricardo: So my dad would always prepare it, and Juste would make it for me. But she’d get an idea to add beets.
Juste: Because beets are super Lithuanian!
Ricardo: So an ingredient like this for Juste is very natural to work with.
Juste: Its not like I grew up with that – but beets in Lithuania are like a peasant food that are really cheap, really hardy, and right now in the U.S. beets are really popular and trendy. Its like the Kale of the root vegetable – and there’s always something in the spotlight. So I just added it into the Gnocchi and it makes the color rich and vibrant.
Ricardo: The fusion is you – its your background. Not just an ingredient – but its what you know personally.
Do you ever experiment and present something that doesn’t resonate with your customers?
Ricardo: We only present things that we know are a good dish.
Juste: My view has evolved a lot about that.
Ricardo: For us sometimes its about naming it on the menu in the right way. For example, we have a dish that’s very Lithuanian – its called Barsotto. And that name doesn’t exist. So Juste came out with that name, and tried to explain what it is with the name.
Juste: So it’s Risotto, but instead of rice we use barley. And barley was something that my great grandma used to feed to pigs, and when she would cook it, I remember it would just smell awful. So we also used to eat it in soups, and it was just an everyday grain that we used. So I just though why don’t we make a risotto out it? And it works really well, and I’ve added some other Lithuanian ingredients – whipped crème fresh and kÄ…stinys – its from my mom’s region where she grew up. Its basically sour cream whipped with a bit of butter and you eat with a hot potato, and you add cannibas seeds and garlic to it. It was such a weird thing, but its similar to flavored butter. And we add that on the barsotto and a bit of dried mushrooms.
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Is there a mainstay dish that has resonated with customers – what is your signature?
Juste: Our pork was the dish that stayed on the longest. It was pork confeit steak. It’s a shoulder or pork butt cooked in oil slowly, and then we slice it and then seer it off so it looks like a steak but its confeit so its very tender and soft. I don’t think we ever took it off the menu.
Ricardo: That’s a dish that people come in and reorder and we’ve had it for several years.
Juste: But we play with the seasons as well.
Ricardo: During the summer (coming here in a few weeks) we do a soft-shell crab for a base of our customers that want that, and they start asking for that. We usually do it for a few weeks, and that’s a really popular dish, and customers come specifically for that dish. And that’s how our menu works. And we keep our menu small. Because we’re a small restaurant.
Juste: And I like that, and I just keep trying to make the menu smaller and smaller. But its funny, because it’s a small space, and we bicker like a family back in the kitchen – not in a bad way. But our staff all really know each other. But sometimes you get tired of each other, but that’s how family is, and you get over it, and keep working together. But we keep that vibe in the back of the house.
WE DON'T CALL IT FUSION, ITS JUST MY LIFE...
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WHAT WE'VE BECOME VERY GOOD AT WITH THIS TINY SPACE IS TAKING SOMETHING SMALL AND MAXIMIZING IT, INSTEAD OF TRYING TO ADAPT AN IDEA TO SOMEWHERE WHERE IT MIGHT NOT FIT...
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WHEN WE COME HOME LATE AT NIGHT WE HAVE A MEAL AND A GLASS OF WINE AND HAVE THE EXPERIENCE AT HOME THAT WE'RE PROVIDING FOR OUR GUESTS
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Do you like having a restaurant in this small space – its kind of retro and cool?
Ricardo: So before it was a restaurant, this building was a donut shop called The Shack.
Juste: And then Anitas was in here – and they’re just down the street. This was their original location. There’s a piece of information about the space and what you’re going to experience here because its so tiny – you have to get something from that idea. And we’ve embraced that idea. The big difference with the previous owner was that there was a big vision that was being squeezed into this tiny space. But what we’ve become very good at with this tiny space is taking something small and maximizing it, instead of trying to adapt an idea to something where it might not fit. And that goes along with the idea of frugality. Take what you have and be happy with it.
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Is that what enabled you to purchase this place?
Juste: Absolutely! And we did take out a business loan – but we were able to do that because we reduced our expectations in other areas. So a simple example is the fact that we moved in together because it didn’t make sense to have 2 rent payments. And we lived in a basement apartment for 5 years so we could save and buy our condo. And that was very normal for us. And its another reason why we survived in the first 5 years because we just didn’t have a lot of expenses. So instead of trying to keep a higher standard of living, we just made some sacrifices early on knowing that it would pay off in the long term. And the payoff is getting to do something you enjoy. We have a certain financial discipline, and I’m very proud about that.
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Would you ever consider opening up another location – or what do you envision 10 years down the road?
Juste: We never had an idea of expanding towards multiple locations or a chain. But I don’t think that was ever the case. We’re always looking for opportunities. But we’re also very reserved and we take calculated risks, and is it even possible. I’ve seen other places expand too quickly and then it falls apart.
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Is there anything unique about the Vienna customer?
Juste: We have more repeat customers. This isn’t a one-time tourist spot, you have customers coming back over and over again so there’s more accountability in that sense.
Ricardo: We also get a lot of families, and even though we’re small we always do our best to accommodate them.
Juste: The Vienna customer is also very educated. They tend to ask a lot of good questions about the food. And they keep us accountable through reviews, and asking for certain dishes and certain quality. But the big reason that people come here is that they expect the value, price, and quality are all in sync. And we’re always very good at listening to what people are saying which is why the menu is evolving. So sometimes you have this idea, but people don’t want to buy it, and we react to that.
Ricardo: On the other hand, there are things that are popular on the menu that we take off just to keep it fresh, and so she doesn’t get bored in the kitchen. And the pork dish is a good example. We try not to keep a dish for that long – 3 years. But people love it – the name, the flavors. And there are certain dishes that you just don’t take off at all.
Juste: Those dishes are like celebrities.